THE LOVE YOURSELF PROJECT
TARENA MEDIA teamed with THE LOVE YOURSELF PROJECT to advocate LOVE, to help CELEBRATE and EMPOWER the many communities around the world, spreading a message of unconditional SELF LOVE.
DIRECTION/ TAZACA SIMPSON
CINEMATOGRAPHER/ ANDREW CASHIN
PRODUCERS/ LOVE YOURSELF PROJECT ORG, MICHAEL MUT, TAZACA SIMPSON, ANDREW CASHIN
VOICE ACTRESS/ JULIE PETRUSAK
PRODUCTION by TARENA MEDIA
MUSIC/ FEELING QUIRKY by NICHOLAS PESCI
ABOUT THE LOVE YOURSELF PROJECT
The Love Yourself Project was born in 2010 in a Lower Manhattan neighborhood by the name of Loisaida, a spanglish slang term meaning, Lower East Side. Formerly a Latino family community for 1st generation Americans, the neighborhood became racked by drug violence, gang violence and is now in the final stages of gentrification. As people from the neighborhood lose their homes and are forced by the economic crisis and rising rents to leave their home, individuals and the community are losing their sense of identity and self-esteem. Those communities which do not yet suffer from gentrification are feeling the pinch of a lack of access to resources on a global scale. The lack of resources and community disenfranchisement also limits opportunities for cultural expression and visual arts involvement. One example is the restriction of funding to arts programs on the elementary, middle and high school levels which can be directly correlated to falling test scores and performance in other subject areas.
ABOUT TARENA MEDIA
TARENA MEDIA is a New York based operations production company that recognizes all mediums: Film, Music Videos, Fashion Media, and Corporate Advertising into an intricate form of entertainment. Our goal is to understand our clients and provide quality productions that will remain timeless. TARENA MEDIA stands fervent behind these beliefs and will help our clients build a visual brand.